Social media
ME&ME is a Russian womenswear brand whose assortment includes dresses, suits, knitwear, outerwear, jeans, shirts, pajamas, and other categories. Some models are created at the brand's own production facility with special attention to fit, quality, and details. At the core of ME&ME is the idea of bright femininity, friendship with oneself, and freedom of expression. The brand combines comfortable everyday clothing with emotional aesthetics, memorable details, and a light, spontaneous character.
CSG's task was to carry out a comprehensive rebranding of ME&ME and create a unified system that would unite the brand's product, communications, and digital infrastructure. It was necessary to update the logo and brand platform, develop corporate identity, printed and packaging materials, social media visuals, and clothing prints. A separate direction was the creation of a multifunctional online store with a custom management system, integrations, and a loyalty program.
During research, we analysed the Russian womenswear market, fashion brands' visual codes, the competitive landscape and communication with ME&ME's audience.
We paid particular attention to the brand's existing image and elements already familiar to customers. This enabled a sensitive rebrand that retained ME&ME's emotional appeal while making its visual system more cohesive, contemporary and scalable.
The visual concept explores self-love, female friendship, freedom and a light-hearted approach to fashion. The heart became the central unifying image, appearing in the logo, monogram, patterns and decorative graphics.
Rich pink, pastel shades, a creamy background and contrasting dark accents create a bright, recognisable palette. Fluid typography, handwritten elements and free compositions convey the brand's lively, open and slightly naïve character.
For ME&ME, CSG refreshed the signature colour palette, making the visual identity brighter, more contemporary and cohesive. Soft pink and buttery yellow became the foundation, preserving the brand's light, emotional mood while strengthening recognition.
Using the refreshed system, CSG designed packaging and accompanying brand applications: boxes in different formats, individual product packaging, bags, postcards and other elements supporting different stages of the customer journey.
Packaging was conceived as more than a functional element: it is part of ME&ME's complete customer experience. Colour, graphics, logo and design details form one system that keeps the brand recognisable in every format, from a small product pack to a gift box.
For ME&ME, a multifunctional online store was designed and developed with a custom design that fully continues the brand's corporate identity. We developed the catalog, product cards, selections, cart, checkout, personal account, gift certificates, and a loyalty program. The interface was adapted for desktops, tablets, and mobile devices. The website version developed by CSG is fully ready for operation, however, the client is currently temporarily not using it in their current sales system.
WordPress
Vue.js
FIGMA
We carried out a comprehensive integration of the site with RetailCRM and the MySklad system. Synchronization of orders, stock levels, customer data, and processing statuses was configured. The loyalty program mechanics, bonus accrual and usage, as well as the system's interaction with the customer's personal account were separately developed. After development, the CSG team provided technical support for the project, monitored stability, and supported further functionality development.
RetailCRM
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For ME&ME, a social media visual system was developed based on the brand palette, fluid typography, and a combination of fashion content with live lifestyle materials. We created templates for publications and stories, a cover system, advertising formats, product cards, and informational materials. The flexible structure allowed us to change the mood of content depending on the collection while maintaining a unified visual code.
For an extended period, CSG fully managed ME&ME's social media. The team developed strategy and content plans, prepared visual concepts, copy, publications, stories, reels, and advertising materials. The content accompanied collection launches, special offers, sales, and brand activities. Social media became a full-fledged sales channel and an extension of ME&ME's visual system.
For ME&ME, we designed signature merchandise and additional branded products, including planners, accessories, gift sets, games and special customer materials.
A branded Jenga set became a project in its own right. We developed its packaging structure, the visual design of the pieces and accompanying materials.
Branded products expand ME&ME's visual world and create ways to engage with its audience beyond the core clothing collection.
Clothing design formed a substantial part of the project. CSG developed visual concepts for prints, embroidery, lettering, decorative elements and their placement on garments.
Each solution took account of the garment's construction, materials and manufacturing techniques. Brand symbols were adapted for tops, hoodies, suits, trousers, shirts and other categories.
The identity thus became part of the product itself, finding a physical expression in ME&ME's collections.
For an extended period, CSG handled CRM marketing for ME&ME. We developed communication structures, segmented the customer database, and prepared email campaigns for different buyer groups. Within this direction, emails were created for collection launches, promotions, sales, special offers, and repeat purchases. For each campaign, the team developed a visual concept, banners, copy, and the structure of transitions to the site.
Additionally, we prepared banners and advertising materials for WhatsApp newsletters. The design was adapted to the mobile format and the goals of each specific campaign: presenting new products, promoting sales, bringing customers back, and encouraging repeat orders. CRM marketing was connected to the brand's overall visual system and continued ME&ME's communication beyond the website and social media.
