Social media
VERUSCHKA is a jewelry brand with full-cycle in-house production. The brand creates jewelry with character, experiments with forms and style, and works with different categories: from earrings, rings, and necklaces to bracelets, sautoirs, sets, and accent accessories. At the core of VERUSCHKA is the idea of self-expression, individuality, and jewelry that becomes part of a personal story.
Our task was to create a comprehensive digital and visual system for VERUSCHKA: a brand book with packaging design, a website, and SMM management. It was important to maintain the brand's character across all touchpoints: in the identity, packaging, online store, and social media. Each element had to support VERUSCHKA's image as a jewelry brand with its own style, production, and recognizable emotional presentation.
We formed the brand's semantic foundation: positioning, visual character, communication logic, and key associations. VERUSCHKA was to be perceived not just as a jewelry brand, but as a jewelry house with its own aesthetic, history, and emotional presentation.
A cohesive visual system was developed for the brand: logo, monogram, symbolism, palette, typography, patterns, and graphic elements. The identity combined jewelry refinement, vintage motifs, and contemporary presentation, maintaining a sense of intimacy and premium quality.
At the research stage, we studied the jewelry market, visual codes of jewelry houses, and communication specifics of fashion brands. It was important to find VERUSCHKA's own language: delicate, recognizable, but not formulaic, with an emphasis on details, atmosphere, and the emotional value of jewelry.
We structured the online store so that the user could easily go from inspiration to purchase. The interface included a catalog, product cards, collections, gift certificates, personal account, wishlist, cart, and sections with brand information.
The online store design was prepared in Figma, and the site is built on NUXT.JS technologies, using WordPress as a headless CMS. We developed responsive layouts, visual page structures, product cards, catalog, homepage, and additional blocks that help reveal the brand's atmosphere and present jewelry in a unified aesthetic.
JAVASCRIPT
PHP
NUXT.JS
FIGMA
WORDPRESS
E-commerce tools were configured for the site: catalog, product cards, cart, wishlist, checkout, personal account, and an administrative section for assortment management. Integration with 1C was also implemented to synchronize products and simplify online store management.
1С
For VERUSCHKA's social media, a visual publication system was developed: product posts, collection cards, atmospheric materials, jewelry descriptions, detail accents, service publications, and content for promoting individual pieces. The feed maintained the brand's jewelry aesthetic and emotional presentation.
Stories were used for quick communication with the audience: presenting new arrivals, showcasing jewelry, collection announcements, stories about materials, service, gift certificates, and catalog transitions. We prepared visual templates that maintained the brand style even in operational content.
