Social media
The online store design was developed in Figma, and the site is built on the InSales platform. We prepared responsive layouts for the homepage, catalog, product cards, informational and service sections, maintaining DÁTE's fashion presentation and brand aesthetic across all devices.
The online store is integrated with the MySklad system, allowing synchronization of assortment, stock, and orders. Basic e-commerce tools were also configured: integration with RetailCRM, cart, checkout, wishlist, personal account, loyalty system, and an administrative system for managing products and content.
For UCULT, we built the SMM direction: defined the visual presentation, content categories, and the logic of regular communication. The content was based on the brand's fashion aesthetics: silhouettes, product details, stylizations, collection moods, and the audience's lifestyle.
As part of the project, we prepared content plans, copy, visuals for posts, stories, and reels, and adapted materials for different social media formats. The work was aimed at maintaining account activity, strengthening UCULT's recognizability, and presenting products as part of a cohesive brand image.
