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SHADES POINT is a multibrand premium eyewear salon featuring sunglasses from Gucci, Saint Laurent, Miu Miu, Balenciaga, Tom Ford, Prada, Gast, and other global brands. The project combines current models, personal service, and an aesthetic selection process. SHADES' mission is to create a space where eyewear becomes a reflection of individual style, status, and inner confidence, and where every customer can find a model that perfectly matches their look.
CSG's task was to develop a modern online store for SHADES POINT with a unique design and full e-commerce functionality. The site had to convey the brand's vibrant character, effectively present the premium assortment, and help users quickly find the right model. Special attention was required for catalog structure, attribute filtering, product cards, mobile version, and convenient checkout.
At the research stage, we analyzed the store's assortment, the specifics of selecting sunglasses, and user scenarios in the premium fashion segment. The catalog features models from different brands, shapes, materials, colors, and sizes, so it was important to build clear navigation and maintain detailed information about each product. We also studied the interaction between the online store and the physical salon, scenarios for searching for a specific brand, and selecting glasses without prior fitting.
We developed the online store logic that allows quick navigation between new arrivals, bestsellers, brands, and the full catalog. Search, filtering, wishlist, cart, personal account, and recommendation blocks were designed. Product cards contain photos, SKUs, frame and lens specifications, sizes, and country of origin information. The interface guides the user from discovering the collection to completing a purchase, maintaining visual lightness and focus on the product.
The online store is built on the InSales platform. The system is used to manage the catalog, brands, products, prices, stock, orders, and customer data. For the project, a custom responsive design was developed, the catalog structure was configured, and the necessary e-commerce functionality was set up. The platform allows the SHADES POINT team to independently update the assortment, add new collections, and manage site content.
FIGMA
INSALES
The site is integrated with a payment system, delivery services, and a loyalty program. Customers can choose a convenient payment and delivery method, use accumulated bonuses, and interact with the store through a unified user journey. Gift certificates, a personal account, callback, pre-order, and quick checkout are also provided. The integrations automate the main online store processes and connect online sales with the customer service system.
