Social media
RIZAMI creates women's clothing for everyday life, leisure, and special occasions. The brand's assortment includes suits, dresses and slips, jackets, shirts, sets, loungewear, accessories, and other categories. The product is based on comfort, feminine silhouette, tactile materials, and calm aesthetics. The brand appeals to a woman who values softness, freedom, and thoughtful details. RIZAMI pieces easily become part of a personal wardrobe and support a sense of confidence without excessive ornamentation.
CSG's task was to create a cohesive visual identity for RIZAMI and develop a system capable of working consistently across all touchpoints with the audience. It was necessary to develop a logo, monogram, color and font solutions, identity elements, and printed materials design. A separate part of the project was social media design and subsequent comprehensive SMM management for the brand.
The RIZAMI visual system is built on a combination of modern minimalist typography, natural shades, and delicate decorative graphics. The foundation is a concise typographic logo with increased letter spacing. An additional symbol is a monogram based on the letter R, used in compact formats, social media, and printed materials. Milky, linen, gray-beige, and deep brown shades form a calm and tactile palette. It supports a sense of naturalness, quality, and visual comfort.
At the research stage, we analyzed the women's clothing market, visual codes of brands in the homewear, swimwear, and lifestyle fashion segments, as well as communication specifics with an audience that values comfort and restrained aesthetics. Special attention was given to the balance between femininity and contemporary minimalism. As a result, the visual identity was built around softness, quiet confidence, and tactile product perception.
We developed a scalable identity system that maintains brand recognition across different formats. The system includes a logo, monogram, color and font palettes, branded compositions, patterns, illustrative elements, and guidelines for working with photography. All solutions were adapted for packaging, printed materials, social media, and presentation materials.
For RIZAMI, a branded graphics system was developed inspired by vintage textile ornaments and botanical motifs. The pattern combines floral compositions, thin linear illustrations, and small symbols. It can be used as a full background image or in fragments, maintaining the recognizability of the visual system. Additional identity elements are applied to wrapping paper, boxes, bags, labels, postcards, business cards, and social media materials.
The corporate identity was applied to the brand's main physical touchpoints. We designed bags, boxes, shubers, labels, wrapping paper, postcards, business cards, and informational inserts. All elements are united by a calm color palette, delicate pattern, and concise typography. The printed materials continue the RIZAMI aesthetic and create a cohesive brand experience at the order receipt and unboxing stage.
For RIZAMI, we developed a social media visual system based on brand typography, calm compositions, and a combination of fashion content with product materials. The design of publications and stories unites photoshoots, catalog selections, product details, styling recommendations, and informational formats. The visual structure allows adaptation to new collections and seasonal communications while maintaining brand recognition. For two years, CSG managed RIZAMI's SMM direction. We created content plans, developed visual concepts for publications and stories, prepared copy, product selections, advertising materials, and communication formats. Social media became a full-fledged extension of the branding. The content supported collection launches, revealed product features, and consistently built a cohesive visual image of RIZAMI.
