Social media
RAIS is a sportswear brand created in Tatarstan. The project is based on a combination of femininity, strength, comfort, and visual purity. The brand works with basic silhouettes, soft fits, a calm palette, and details that make sportswear part of an everyday style.
To create a cohesive visual system for a fashion brand: from corporate identity and printed materials to an online store and social media. It was important to convey RAIS's premium, restrained, and contemporary character while maintaining a connection to local identity and the aesthetics of movement.
We formed the brand's semantic foundation: positioning, character, visual codes, and communication logic. RAIS was meant to look like a modern sports brand with a premium presentation, where functionality meets aesthetics, confidence, and soft femininity.
A visual system was developed for the brand with a concise logo, branded palette, graphic elements, and a decorative pattern. The identity was adapted for clothing, labels, gift cards, packaging, the website, and social media, creating a unified and recognizable RAIS image.
At the research stage, we studied the sportswear market, fashion communication, and visual codes of premium activewear brands. This helped determine how RAIS should differ from standard sports brands and look more cohesive, aesthetic, and prestigious.
We planned the online store structure so that the user could quickly move from the first visual impression to product selection. The interface included collections, categories, product cards, selections, accent banners, and a responsive version for convenient mobile viewing.
The online store design was prepared in Figma, and the site is built on the 1C-BITRIX platform. We developed responsive layouts, visual page structures, product cards, the homepage, catalog, and additional blocks that allow the brand to present collections in a unified style.
1С БИТРИКС
JAVASCRIPT
PHP
FIGMA
Basic e-commerce tools were configured for the site: catalog, product cards, cart, wishlist, checkout, and an administrative section for assortment management. The online store became a full-fledged digital platform for the brand, where visual presentation is combined with convenient shopping. Integration with the RETAIL-CRM system was carried out, with setup and implementation completed.
RETAILCRM
1С
For RAIS social media, a visual publication system was developed: collection cards, product posts, announcements, lifestyle materials, lookbooks, and accents on product details. The content supported the brand's premium aesthetic and helped build a recognizable feed.
Stories were used for quick communication with the audience: presenting new products, collection announcements, demonstrating fit, product details, backstage, and catalog transitions. We prepared visual templates that maintained the RAIS brand style even in a fast-paced format.
