Social media
PANTHÈRCODE is a fashion service that allows you to rent designer clothing, footwear, and accessories for events, shoots, travel, and special occasions. The brand's concept is built around the ability to create expressive looks, experiment with style, and gain access to exclusive items without the need to purchase them.
Our task was to create a cohesive visual and digital identity for PANTHÈRCODE for its launch in the UAE market. It was necessary to develop a corporate identity, design a bilingual online store with a custom management system, prepare printed and branded products, and create a visual system for ongoing social media management.
At the research stage, we analyzed the designer clothing rental market, visual codes of fashion services, and consumer behavior specifics in Dubai. Special attention was given to the brand's positioning, catalog structure, and the rental scenario. This allowed us to create an image that combines premium quality, sensuality, expressiveness, and contemporary fashion aesthetics.
The concept is based on the image of a panther as a symbol of confidence, plasticity, and inner strength. The main element of the identity became a mark that combines the silhouette of a panther and the shape of a heart pendant. A deep wine shade, milky background, contrasting black, and metallic accents form a rich and recognizable visual system.
We developed a logo, brand mark, color and font systems, graphic elements, patterns, iconography, and image usage guidelines. The identity is adapted for digital communication, packaging, printed materials, the website, and branded products. As a result, the brand received a cohesive visual language that maintains recognition across all media.
For PANTHÈRCODE, a fully custom bilingual online store in English and Russian was developed. We designed the catalog, item cards, rental date selection system, cart, checkout, and personal account. The interface takes into account the specifics of the rental model and allows the user to go through the entire journey from selecting a look to completing the rental within a single system.
The site was built from scratch without using ready-made templates or builders. The frontend is developed on Vue.js, the server architecture on NestJS, and the custom administrative panel on AdminJS. The technology stack allowed us to create a high-performance and scalable platform tailored to business processes and the future development of PANTHÈRCODE.
Vue.js
Nuxt.js
Admin.js
FIGMA
A custom management system for catalog, orders, users, rental periods, and content was created for the project. The administrative panel allows the team to independently update the assortment, manage item availability, and process requests. The site architecture provides for functionality expansion and connection of additional services as the project scales.
For PANTHÈRCODE, we developed a social media visual system and continue to provide comprehensive SMM management for the brand. We create content plans, publication and story designs, copy, advertising and product formats. The content combines lookbooks, fashion shoots, styling recommendations, assortment introductions, and communication with the brand's audience.
PANTHÈRCODE's communication is built in the format of a digital fashion magazine. The visual system combines model shoots, collages, look cards, archival fashion references, and product publications. This approach allows us to showcase items not as separate catalog positions, but as elements of a complete look and a specific life scenario.
We developed the design of branded merch, clothing, packaging, and printed materials. The system included bags, garment covers, labels, certificates, postcards, stickers, navigation materials, and additional items. The products were manufactured and became part of the PANTHÈRCODE customer experience — from receiving an order to returning rented items.
