Social media
EzyMils is a network of healthy food cafes that offers choosing food not only by its composition, but also by the desired state after eating. The concept is based on clean ingredients, balance, and pleasure without a feeling of heaviness. Dishes are prepared from natural ingredients without added sugar, gluten, or lactose. The menu includes bowls, salads, soups, porridges, wraps, desserts, and drinks for different daily scenarios.
CSG's task was to develop a website for the restaurant chain that would become a full-fledged online ordering channel and be integrated into the project's existing infrastructure. It was required to create a clear user journey from getting to know the EzyMils concept and selecting a dish to cart formation, payment, and order receipt. Special attention was given to the mobile version, since a significant portion of food orders are placed via smartphone.
At the research stage, we studied the assortment, menu structure, restaurant format, and main ordering scenarios. It is important for users to quickly find the right category, check ingredients and calories, choose a suitable dish, and place an order without unnecessary steps. We also took into account two network locations, a loyalty program, menu search, delivery time slots, and additional items that can be added to the main order.
We thoroughly mapped out the online order user journey: catalog and menu categories, search, dish cards, cart, and checkout. The interface includes information on ingredients, calorie content, and product characteristics, as well as recommendations for additional dishes. The site structure allows for a quick transition from food selection to payment and delivery parameters, maintaining clear navigation on both desktop and mobile devices.
The site is developed on the InSales platform. The system is used to manage the menu, categories, dish cards, prices, orders, and page content. For the project, a custom responsive design was created and the online food ordering logic was configured. The administrative panel allows the IZIMILS team to independently update the assortment, add new items, and manage information on the site.
FIGMA
INSALES
Online payment systems were connected to the site, and integrations with Teyca and iiko were implemented. Teyca is used for the loyalty program, bonus accrual and redemption, discounts, and customer data management. The integration with iiko connected the site to the restaurant's operating system, including order processing and internal establishment workflows. As a result, the new website was embedded into the network's overall digital infrastructure.
ТЕЙКА
IICO
