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INTERNI BYSHEYH is a space of interior solutions combining furniture, lighting, plumbing, finishing materials, and custom decor. The brand works with premium European manufacturers and supports private and commercial projects at all stages of furnishing. The founder of INTERNI is architect and designer Oksana Sheikh, who has been working in the fields of architecture, interiors, and comprehensive space furnishing for over 15 years.
CSG's task was to create a brand from scratch and form a cohesive image of a modern interior furnishing studio. It was necessary to develop a name, register a trademark, define positioning, visual language, and communication principles. The next stage was designing an online store that combines the company's brand presentation, a catalog of interior solutions, and functional tools for interaction with private clients, designers, and architects.
The brand is based on the idea of a full furnishing cycle, where the complex process of selecting interior solutions becomes clear and manageable. INTERNI helps implement projects taking into account style, budget, timelines, and technical requirements, works directly with factories and suppliers, and supports designers and architects. The brand's mission is to create an atmosphere for thoughtful and inspiring interiors, turning professional ideas into realized spaces.
The visual system is built on a combination of architectural rigor and deep interior aesthetics. The foundation is the typographic logo INTERNI BYSHEYH and a geometric monogram resembling a floor plan, the perspective of a doorway, and a stylized furniture item. Burgundy, graphite, and milky shades form a restrained premium palette, while contemporary grotesque typography supports the brand's precision, functionality, and professional character.
The name INTERNI concisely denotes the company's interior specialization and creates an international, professional sound. The addition BYSHEYH connects the brand with the founder's personal expertise and enhances its authorial character. After developing the naming, we prepared the designation for legal protection and carried out trademark registration to secure the company's rights to use the name and visual brand elements.
The corporate identity was adapted for business and client communications. We developed business cards, folders, letterheads, presentation materials, information signs, completion documents, and branded bags. All media are united by a common modular system, a contrasting color palette, and concise typography. The printed materials continue the brand's visual language and help create a unified impression across all touchpoints with clients and partners.
The online store is developed on the InSales platform using a custom design layout. The site is adapted for desktops, tablets, and mobile devices, and the administrative panel allows the team to independently manage the catalog, products, prices, stock, brands, projects, and informational pages. The platform ensures stable operation of e-commerce functionality and simplifies further store development.
FIGMA
INSALES
The site includes cart and checkout, feedback forms, quick order, contact with a manager, and transitions to available communication channels. The catalog supports filtering by categories, brands, colors, materials, parameters, and price. The user can select items in stock or place a pre-order, while the INTERNI team gets a centralized tool for processing inquiries and managing the online store.
