Social media
EMBODY creates women's clothing that emphasizes the natural beauty of the body and allows you to freely express yourself through your look. The collections combine femininity, current silhouettes, expressive details, and comfort. The brand's clothing is designed for different moods and life scenarios: from light everyday looks to bold sets for special events and travel. As part of the brand's international development, EMBODY WORLD was created, targeting audiences in Serbia and the European market.
CSG's task was to create a full-fledged digital platform for EMBODY's international direction. The site had to maintain the recognizable aesthetics of the Russian brand, present a wide catalog of collections, provide a clear path from product discovery to purchase, and work correctly for users from different countries. A separate focus was comprehensive social media management for EMBODY WORLD in English and Serbian, while maintaining a unified visual and conceptual brand image.
At the first stage, we studied the specifics of international fashion e-commerce and scenarios of interaction between foreign audiences and the online store. Based on the research, the site architecture was formed, allowing convenient work with a large number of collections and categories: dresses, bodysuits, tops, skirts, trousers, sets, and swimwear.
We developed the online store structure, building a sequential user journey from the homepage and catalog to the product card and checkout. Special attention was given to collection navigation, assortment filtering, presentation of photos, parameters, and product options. The interface is designed so that visual content remains the main element of the site, while functional scenarios are clear and unobtrusive.
The site is built on Vue.js with WooCommerce connected as the administrative and trading system. This architecture combines a custom user interface with a convenient online store management system. The project is adapted for desktops, tablets, and mobile devices. Content and interface are presented in English and Serbian.
FIGMA
Vue.js
WordPress
As part of the development, international payment and delivery systems necessary for the store's operation in the Serbian and European markets were connected. We configured the cart, checkout, product option selection, contact forms, notifications, and main customer interaction scenarios with the store. The interface is adapted for the local audience and allows completing the entire purchase journey within a single digital space.
CSG provides comprehensive SMM management for the @embody.world account. Communication is conducted in English and Serbian, allowing the brand to consistently develop its presence in the international market. We create content plans, develop visual concepts for publications and stories, write copy, create product selections, advertising materials, and content for collection launches.
EMBODY WORLD's visual communication is built in the format of a modern digital fashion magazine. The content combines collection shoots, product details, stylistic selections, sketches, backstage materials, and emotional lifestyle shots. Each publication reveals the clothing through mood and a finished look, while a unified art direction connects the website and social media into a cohesive international digital system.
