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ECLAIR is a bakery-patisserie based on quality products, an artisanal approach, and the culture of beautiful everyday moments. The brand's assortment includes pastries, in-house baked bread, desserts, cakes, breakfasts, and main dishes. ECLAIR combines the aesthetics of a European cafe, attention to detail, and the warm atmosphere of a place you want to return to.
Our task was to carry out a rebranding of ECLAIR and create a cohesive visual identity that would match the product level and the brand's atmosphere. It was necessary to update the logo, systematize the corporate identity, and create solutions for different audience touchpoints: from packaging and menus to staff uniforms.
The updated image is based on the aesthetics of European cafes, leisurely gatherings, and small daily rituals. We aimed to convey a sense of intimacy, quality, and timeless elegance. The visual concept combines classical motifs with contemporary minimalism and creates an atmosphere where gastronomy becomes part of an aesthetic lifestyle.
We updated the ECLAIR logo and developed a full corporate identity system: typography, color palette, monogram, graphic elements, photo style, and compositional principles. The identity is built on a combination of deep dark shades, light neutral tones, and delicate gold accents. The system maintains brand recognition and easily adapts to different formats.
The corporate identity was applied to a wide range of media: menus, packaging, bags, cups, postcards, gift certificates, price tags, and other materials. For each format, we developed composition, information hierarchy, and decorative elements, maintaining a unified ECLAIR visual language.
A separate direction was the design of staff uniforms. It continues the brand's visual concept and helps create a cohesive impression of the space. Colors, details, and placement of branded elements were selected to make the uniform look aesthetic, modern, and organically fit into the bakery-patisserie interior.
We developed a scalable visual system that maintains integrity across all formats. The updated logo, branded graphics, printed materials, packaging, and staff uniforms work as a single complex. As a result, ECLAIR received a recognizable and cohesive image capable of evolving with the brand and adapting to new products, spaces, and communication tasks.
