Social media
DÁTE is a Moscow womenswear brand that combines elegance, comfort, and character. The project started with a collection of dresses and corsets created with special attention to fit and details. Many models are available in different height options so that the clothing precisely flatters the figure and feels as if it was made specifically for its owner.
We had to create a cohesive image for DÁTE and carry it across all key touchpoints with the audience. We developed a brand platform, corporate identity, packaging design, and online store, combining the brand's sensual fashion aesthetic with a convenient system for selecting and purchasing clothing.
At the core of the brand is the idea of the main date — a date with yourself. We shaped the positioning, values, and character of DÁTE around confident and natural feminine beauty. The brand's clothing should not just adorn, but help a woman feel attractive, free, and appropriate in any mood and for any occasion.
DÁTE's identity combines a deep wine shade, a light neutral palette, expressive typography, and the image of a panther as a symbol of inner strength, plasticity, and femininity. The visual system was adapted for the website, packaging, printed materials, and digital media, maintaining a cohesive and recognizable brand character.
At the research stage, we studied the women's clothing market, visual codes of fashion brands, and audience behavior patterns when shopping online. Special attention was given to fit, sizing scenarios, and different height options — important advantages of DÁTE that needed to be clearly communicated in both messaging and the website interface.
We structured the online store around visual collection presentation and convenient product selection. The interface includes a catalog, categories, product cards, information on composition and fit, size chart, size selection, wishlist, personal account, and a responsive version for mobile devices.
The online store design was developed in Figma, and the site is built on the InSales platform. We prepared responsive layouts for the homepage, catalog, product cards, informational and service sections, maintaining DÁTE's fashion presentation and brand aesthetic across all devices.
FIGMA
INSALES
The online store is integrated with the MySklad system, allowing synchronization of assortment, stock, and orders. Basic e-commerce tools were also configured: integration with RetailCRM, cart, checkout, wishlist, personal account, loyalty system, and an administrative system for managing products and content.
Moy sklad
RetailCRM
