Social media
BRICS is an international beauty pageant uniting participants from different countries in the Miss, Mrs, and Little Miss categories. For the project, we developed a comprehensive visual and digital system: from corporate identity and website to merch, printed materials, and social media content.
To create a cohesive image of an international competition: prestigious, recognizable, and easy to scale across different media. It was important to unite the website, social media, printed materials, merch, competition materials, and digital tools into a single visual system.
At the research stage, we studied the visual codes of international competitions and official events to avoid repeating industry conventions. Our task was to create a new visual language for BRICS: modern, large-scale, and unlike classic beauty pageants.
We formed the conceptual foundation of the project: positioning, values, visual character, and the competition's communication logic. The brand had to convey international scale, beauty aesthetics, the status of the event, and the cultural unity of participating countries.
The corporate identity combined premium quality, national motifs, and modern digital presentation. We developed a visual system that easily adapts to the website, social media, printed materials, merch, navigation, presentation materials, and event design.
We planned the site structure and user journey for different audiences: participants, viewers, partners, and media. It was important to make the interface clear, visually strong, and convenient for quickly updating information during the competition period.
A full-fledged digital platform was developed for the project on 1C-Bitrix. The technical implementation was carried out using JavaScript and PHP. The site became the central information space of the competition: with the program, participants, jury, news, awards, key events, and materials from the competition week.
1С БИТРИКС
JAVASCRIPT
PHP
FIGMA
Additionally, a custom digital jury voting system was implemented with personal accounts and a convenient interface for evaluating participants. The site also included sections for content updates, news publication, participant management, and real-time competition information posting. The platform made the process more transparent, technological, and convenient for the project team.
For the project, we managed three social media accounts simultaneously in real-time: before the competition, during the event, and after the finale. Content was created in large volumes: announcements, participant cards, news, partner publications, stage results, and materials from key events. Over 7 SMM specialists worked on the project simultaneously, maintaining a unified brand style across all formats.
Stories became the primary tool for real-time competition coverage. We maintained daily communication with the audience: publishing announcements, reminders, voting, participant introductions, partners, backstage content, and live event updates. Even with a high content pace, all materials maintained systemicity, visual recognition, and the BRICS style.
For the competition, we developed branded project merch and clothing for the participants. The line included branded materials, accessories, ribbons, badges, certificates, packaging, welcome kits, and souvenir products. Each item was designed in the unified BRICS aesthetic and enhanced the sense of a large-scale international event.
The merch was also integrated into the project's digital environment: the website features an online store where users could purchase branded products from the BRICS beauty pageant.
