Social media
ANNONCE creates clothing for young modern girls who value femininity, expressiveness, and the freedom to be themselves. Fitted silhouettes, accent cuts, and delicate details emphasize the figure while maintaining lightness and playfulness. The ANNONCE heroine is confident, loves life, and knows how to turn every day into a beautiful memory. The brand's collections are designed and produced in Russia.
CSG's task was to create a cohesive image for ANNONCE and develop a visual system that would convey the brand's feminine, romantic, and joyful character. It was required to develop branding, prepare a brand book and printed materials, design an online store with a custom layout, configure the necessary functionality, and transfer the brand aesthetic to social media.
The basis of the corporate identity became an elegant typographic logo with fluid geometry and expressive details. The monogram combines the letters of the name into a compact symbol, which is used on packaging, printed materials, the website, and social media. An additional symbol became the heart, supporting the emotional and romantic concept of ANNONCE.
ANNONCE's visual system is built on a combination of romanticism, lightness, and contemporary fashion aesthetics. We developed a logo, monogram, and additional identity elements, formed font and color systems. Sky blue, milky, and rich pink create an airy, emotional palette, while graphics of hearts, butterflies, and radiant details enhance the brand's fairy-tale character.
We developed a system of printed materials that continues the brand's visual language. All media are united by a common composition, color palette, and recognizable identity elements, ensuring that interaction with the brand remains cohesive at every stage.
For ANNONCE, an online store with a custom design was created on the Tilda platform. We designed the catalog structure, collection and product pages, cart, checkout, informational sections, and responsive interface versions. The site design continues the brand's aesthetic and creates a light emotional space where collections become the central part of the user experience.
The online store is developed on the Tilda platform using custom design layouts and responsive design. The system allows the brand team to independently manage the catalog, products, pricing, content, and informational pages. The interface is correctly adapted for desktops, tablets, and mobile devices.
FIGMA
Tilda
The site includes cart and checkout, feedback forms, online payment, and necessary services for online store operation. User scenarios from discovering the collection and selecting items to completing a purchase have been developed. All technical solutions are integrated into a unified visual system and do not disrupt the brand's aesthetics.
CSG continues to provide comprehensive SMM management for ANNONCE. We develop content plans, visual concepts for publications, stories, and reels, create graphic materials, copy, and product selections. Social media reveal the atmosphere of the collections, showcase product details, and build a recognizable emotional world around the brand.
ANNONCE's visual communication combines fashion shoots, delicate collages, catalog selections, fabric details, and fairy-tale graphic elements. Each collection gets its own mood and color story while maintaining the brand's overall character. The content helps present products in finished looks and conveys the aesthetic of a light, beautiful, and vibrant life.
