Social media
SOLVAR is a Russian professional football club. The brand is built on a combination of athletic strength, discipline, team character, and modern visual culture. The club's identity is designed to work confidently in both sports environments and digital communications, on equipment and merch.
CSG's task was to create a football club brand from scratch: develop the name, shape the visual character, and design a cohesive identity system. It was important to create the image of a modern professional club that would be recognizable on the football field, in social media, on uniforms, merch, and other media.
The name SOLVAR was developed for the club. The name is built on a combination of meanings related to strength, light, intelligence, and character. It sounds concise and international, easily scales in communication, and allows for use of both the full form SOLVAR FC and standalone SOLVAR.
For SOLVAR, we developed a comprehensive visual system: logo, brand mark, additional emblem versions, typography, color palette, and graphic elements. The central image of the identity became the lion — a symbol of strength, leadership, and confidence. The classic sports motif was reinterpreted in a more contemporary style and complemented with expressive typography. The palette is based on a rich blue color, complemented by neutral and contrasting shades. This system allows the brand to work equally expressively in the digital environment, on printed materials, and on sports equipment.
We developed several variations of the club's brand mark and emblem for different usage scenarios: social media, uniforms, merch, advertising materials, and small-format media. An additional graphic system allows the identity to scale freely while maintaining SOLVAR's recognizability regardless of the communication format.
A separate direction of the project was the development of playing kit design. The CSG team developed home, away, and alternative football uniform sets. For each option, color combinations, patterns, placement of club symbols, numbers, and additional graphic elements were carefully considered. As a result, the uniform became a full-fledged extension of SOLVAR's identity and one of the key physical touchpoints of the brand.
