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SACRÉT is a Russian womenswear brand combining elegance, femininity and contemporary refinement. Its collections centre on expressive silhouettes and pieces that highlight a woman's natural beauty and individuality.
The range includes dresses, corsets, blazers, tops, trousers, skirts and other pieces that create a complete feminine look.
CSG was tasked with creating a complete visual language for SACRÉT that conveyed its character and worked consistently across physical and digital touchpoints.
We needed a recognisable logo and monogram, colour and type systems, additional identity elements and their adaptation to print and packaging.
A separate challenge was preserving a premium feel without visual overload. The identity had to be feminine, restrained and contemporary, yet flexible enough for different collections.
SACRÉT's identity combines contemporary femininity with understated luxury.
Deep navy, generous space, delicate typography and subtle graphics form the system. This contrast makes the brand expressive without feeling overloaded.
The identity needed to sit naturally alongside the product without competing with it. Graphics therefore act as a visual frame, highlighting SACRÉT's aesthetic and creating a consistent image across applications.
The primary logo uses concise typography with expanded letter spacing, retaining a sense of lightness and refinement.
The monogram is a distinctive standalone mark, used independently on clothing, tags, packaging and smaller formats that need a compact identity element.
The palette combines deep navy, white and neutral shades, allowing the graphics to work confidently on both light and dark backgrounds.
The identity was extended to SACRÉT's print and packaging materials.
We designed tags, labels, cards, inserts, packaging elements and other physical applications. Each item received a considered composition, logo and monogram placement, typography and colour interaction.
We prioritised a cohesive customer experience, from the first visual contact with the packaging to the details that accompany a garment after purchase.
All layouts were not only designed visually but prepared for production and printing to the printer's technical specifications.
We prioritised a cohesive customer experience, from the first visual contact with the packaging to the details that accompany a garment after purchase.
All layouts were not only designed visually but prepared for production and printing to the printer's technical specifications.
