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RÈNELI is a premium beauty salon on Rublyovo-Uspenskoye Highway. The concept of Demeure de Beauté — "Residence of Beauty" — presents the space as a place of quiet luxury, high service, and impeccable aesthetics, where care becomes part of a lifestyle.
Our task was to create a premium salon brand from scratch: develop the name, positioning, corporate identity, and website. It was important to convey status without ostentation, build a cohesive image, and maintain a sense of high standards across all touchpoints — from booking a treatment to printed materials and interior design.
At the core of RÈNELI is the idea of a beauty residence — a space where every detail creates a feeling of care, tranquility, and confidence. We defined the brand's positioning, values, and communication principles, focusing on quality, tact, personal attention, and a thoughtful customer experience.
The identity is built on a combination of deep wine shades, a warm neutral palette, concise typography, and an elegant monogram. The visual system conveys European restraint and the aesthetics of quiet luxury, easily adapting to the website, certificates, service menus, packaging, and other media.
We structured the site around the main user scenarios: getting to know the space, choosing a service, exploring specialists, and quick booking. Special attention was given to the mobile version, clear navigation, price list, contacts, and presentation of service formats for women, men, and children.
The site design turned out to be concise, stylish, and visually cohesive: it supports the RENELI brand image and helps build trust in the brand from the first screen. As a result, the client received a functional tool for presenting services, attracting new guests, and developing the salon in the digital environment. Clear accents were also provided to strengthen the positioning and premium character of the project.
The website design was developed taking into account the RÈNELI brand system and adaptation for different devices. We prepared the homepage, services and specialists sections, salon information, contacts, and service scenarios, maintaining a cohesive premium presentation across all screens.
FIGMA
Tilda
The site includes transitions to online booking, quick contact with the salon, a map, and route building. The user can choose a convenient way to communicate, browse services and prices, and then proceed to booking without extra steps. This made the site a full-fledged service tool for the brand, not just an image presentation.
