Social media
GUREVICH is an international womenswear brand based in Indonesia. Its aesthetic combines femininity, sensuality and a confident character through complex textures, animal motifs, corset forms and expressive silhouettes.
The visual language contrasts natural and decorative imagery: snakes, roses, predatory patterns and deep dark shades meet milky and neutral tones. This creates GUREVICH's recognisable fashion aesthetic with an international presentation.
The identity needed to work equally well on clothing, packaging, print, merchandise, social media and digital touchpoints. In parallel, we had to create a complete online store with bespoke UX/UI, responsive layouts, multiple languages and the required e-commerce integrations.
We developed the logo and monogram, graphic system, colour and typography solutions, packaging and print, social media design, merchandise and selected fashion pieces, and designed and built the online store.
GUREVICH's visual concept is a dialogue between sensuality and strength, contemporary fashion aesthetics and imagery rooted in natural symbolism.
The snake and rose became key elements. The snake expresses independence, transformation and inner strength; the rose adds femininity and romance. Together they define an expressive, sensual yet confident brand character.
The identity enhances the garments' character rather than competing with them, creating a cohesive visual world around the collections.
We developed GUREVICH's complete identity system: a primary logo, monogram, additional marks, original illustrations, colour palette, typography and composition principles.
The primary logo uses elongated, contrasting typography with a pronounced fashion character. The monogram combines botanical and animal motifs and works independently on clothing, tags, packaging and digital applications.
The colour system combines deep black, wine, milky white and natural beige shades. Leopard and other animal prints provide an additional visual code that echoes the collections' character.
The identity was adapted across the brand's physical touchpoints.
We designed tags, size labels, packaging, boxes, bags, ribbons, cards, certificates and other customer experience elements. Applications range from restrained identity versions to more expressive solutions with animal patterns and signature symbols.
Merchandise and garment elements formed a separate workstream, integrating the identity directly into the product so its visual codes became part of the collections, not just communication materials.
We paid particular attention to creating GUREVICH's own graphic system.
The snake is a central brand symbol, conveying transformation, confidence and inner strength. The rose represents its sensual, more romantic side.
Together they create a visual code that scales from decorative graphics and patterns to prints, tags, packaging, clothing and digital communication.
The Vue.js frontend provides a fast, responsive interface with the required interactivity.
The NestJS backend handles the store's business logic, catalogue, orders, users and integrations.
AdminJS provides a separate administration system through which the brand team manages the store's content, data and operations.
This stack avoids the constraints of a ready-made CMS and allows functionality to be built directly around GUREVICH's needs.
FIGMA
Vue.js
Admin.js
Nuxt.js
As the brand is based in Indonesia and serves an international market, development had to account for both local and international e-commerce infrastructure.
We implemented payment and logistics integrations required for placing and processing orders.
The website also supports English and Russian, allowing one platform to serve different audience segments and support future geographic expansion.
