Social media
DINARA is Dinara Salyakhova's music project, where music becomes an extension of the artist's personality, emotions and visual image. Contemporary femininity, confidence and emotional expression define DINARA. Releases reveal different states and stories, while visual communication brings them together in one recognisable artistic universe. The aim was not to create isolated graphic elements, but a complete system that could support DINARA at every stage of development, from music releases and social media to her own website, merchandise and special projects.
CSG's task was to create a cohesive visual and digital image for DINARA and develop a system that could grow with the music project. We designed the artist's identity: a logo, monogram system, colour and type solutions, additional identity elements and print materials. We then created merchandise and other branded applications. Another workstream was the development of a technologically advanced website and comprehensive SMM support over 7 months, including social media management and content shoot production.
DINARA's visual identity is built on music as a reflection of a person's inner world. Each release expresses a distinct emotion, story and mood, while the artist's personality unites all directions. The identity had to convey DINARA's femininity, emotional depth and contemporary character without tying the project to one genre or release. We defined visual principles that let communication shift from light and airy to dramatic and rich while keeping the artist recognisable.
DINARA's visual concept brings together music, the feminine image and emotional states. A fluid shape suggesting a sound wave, moving fabric and a female silhouette became a central graphic motif. It evolves through monograms, patterns, digital graphics and decorative elements. The core palette combines soft pink and powder shades with deep black, contrasting lightness and drama. Gradients, glows and metallic accents reinforce the sense of a musical stage and contemporary digital space.
DINARA's identity combines minimalist typography, a soft palette and expressive graphics. Powder-pink shades create a more personal, feminine side of communication, while black and deep dark backgrounds support music releases and more dramatic visual stories. Light gradients, particles, star elements, lines and fluid shapes provide additional techniques. The system can change its visual mood from release to release without losing a shared brand code.
We developed a system of print and brand materials for DINARA, designing cards, envelopes, branded stationery, notebooks, stickers and additional applications. The logo, monograms, signature patterns and characteristic palette underpin the designs. Print extends the music project's overall aesthetic and brings its digital identity into physical touchpoints.
DINARA's concise wordmark is based on letter spacing and clean geometry. It provides a neutral foundation that adapts easily to different releases and visual campaigns. We also developed a series of monograms, including the DS mark, graphic interpretations of a woman's profile and fluid compositions built around circles and movement. These variations make the system flexible across covers, social media, merchandise, print, the website and stage materials.
Branded merchandise was another part of the DINARA project. We designed T-shirts, suits, headwear, cosmetic bags, cases and other branded products, applying the project's logo, monograms, patterns and original graphics. The merchandise was conceived not just as artist promotion, but as an independent lifestyle line for shoots, events, performances and audience communication.
DINARA's website uses a bespoke technology stack with Vue.js, NestJS and AdminJS. The Vue.js frontend enables a dynamic interface, animation and unconventional user journeys. The NestJS backend supports the project's architecture and data interactions. An AdminJS-based administration system lets the team independently update releases, materials and other website sections.
Vue.js
Nuxt.js
Admin.js
FIGMA
We developed a bespoke digital platform for DINARA, bringing together releases, artist information, multimedia content and the project's visual story. The UX/UI centres on the music: users can explore releases, visit music platforms, watch videos and discover content within one visual space. Animation, interactive elements and responsiveness received particular attention. Designed as part of the artist's image, the website serves both as an information platform and as a digital experience in its own right.
We developed a unified social media visual communication system for DINARA, adapting the identity to different platforms and content types: releases, announcements, music videos, backstage, lifestyle and brand imagery. Each release received its own visual mood while all communication retained DINARA's recognisable brand code.
For 7 months, CSG provided comprehensive social media support for DINARA. The team developed the SMM strategy, content plan and visual concepts, designed posts and stories, prepared release materials and managed ongoing communication across the project's social channels. We also organised and produced content shoots, developing concepts, selecting visual references and creating photography and video for the artist's communication. Branding, the website, releases, social media and content were thus brought together in one visual system.
