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BELISSE is a womenswear brand built around quiet confidence, elegance and inner strength. Its collections combine expressive feminine silhouettes, simplicity and a contemporary interpretation of the classics.
BELISSE's philosophy centres on a woman who has no need to prove her status. Clothing becomes an extension of her confident, composed and natural character. The brand describes this as a combination of dignity, inner success and the ability to remain yourself.
CSG's task was to create a cohesive image for BELISSE and a system uniting every brand touchpoint, from the logo and packaging to the online store and customer service.
We developed a comprehensive visual identity: a logo, monogram, additional identity elements, colour and typography systems, and print and packaging design.
A separate workstream covered preparing designs for production and printing, along with legal brand work: BELISSE's trademark was registered.
The next stage was an InSales online store with bespoke UX/UI, custom features and integrations with RetailCRM, a loyalty programme, payment systems and delivery services.
BELISSE's concept centres on confidence as an inner state that needs no outward display.
The BELISSE woman draws attention through a composed look, fluid silhouette and details rather than excess. Visual communication combines soft femininity with character.
This idea underpins the brand's distinctive language, from typography and colour to graphic symbols, packaging and digital interfaces.
BELISSE's visual system combines contemporary fashion aesthetics with elements of classic femininity.
Deep wine, milky white and soft powder shades form the palette. The combination evokes maturity and elegance while preserving the brand's emotional appeal and recognition.
Handwritten fluidity, decorative frames, bows, hearts, sun motifs and delicate floral patterns provide additional elements. Together, they form a system that scales from a small label to a major advertising campaign.
BELISSE's expressive calligraphic logo conveys the brand's femininity and character through flowing lines.
An additional monogram brings the identity to compact formats such as tags, packaging, digital applications and decorative elements.
The logo and monogram form one system and can be used together or independently, depending on the application.
We created a system of branded print and packaging materials for BELISSE.
We designed tags, labels, wrapping paper, stickers, cards, envelopes, bags, boxes and additional order materials.
We paid particular attention to making packaging a complete part of the customer experience, from the first visual encounter to unwrapping the garment.
CSG not only designed all layouts but also prepared them for subsequent production and printing.
We developed a complete InSales online store for BELISSE.
Rather than using a standard template, the project features bespoke UX/UI and its own user journeys and functional solutions.
We designed the catalogue, product pages, curated selections and collections, cart, checkout, customer account and other key e-commerce sections.
Visually, the website extends BELISSE's identity: large fashion photography, signature typography, distinctive decoration and a deep wine-and-milk palette create a unified brand space.
FIGMA
INSALES
RetailCRM integration connects the online store to order processing and customer data.
We also connected a rewards system and implemented a loyalty programme for returning customers.
Payment services and delivery methods complete the user journey, from choosing a garment and adding it to the cart to payment, earning rewards and arranging delivery.
RetailCRM
