Social media
Elysee Dress is a Moscow-based service for renting and selling dresses and accessories, founded in 2013 by Elisa Muradyan. The brand became one of the first projects in Russia to offer designer dress rental as an alternative to purchasing a look for a single event. The collection features evening, cocktail, and wedding dresses, as well as accessories from international designers and emerging brands. Today, Elysee Dress's assortment includes over 1,500 models, and the boutique has its own atelier and offers stylist services for makeup and hair.
CSG's task was to completely rethink Elysee Dress's visual identity and create a cohesive branding system that matches the brand's positioning in the fashion and occasion wear segment. We developed a logo and monogram, shaped the color and font systems, created additional identity elements, and designed printed materials. A separate direction was the development of social media visuals so that the brand would look consistent across all communication touchpoints.
At the core of Elysee Dress's visual concept is the idea of a special occasion and a look that becomes part of a woman's personal story. The brand works with evening, cocktail, and wedding looks, so the identity had to convey simultaneously solemnity, femininity, and lightness. The visual language is built around the aesthetics of contemporary classics: elegant proportions, delicate decorativeness, and fashion presentation without visual overload. The brand's image continues its main idea — to give a woman the opportunity to choose expressive designer pieces for special moments without limiting herself to buying a dress for a single occasion.
The corporate identity is based on a combination of soft feminine aesthetics and classic fashion identity elements. The main colors are shades of pink and milky, complemented by neutral gray. The palette creates a light and delicate visual image, while contrasting typography adds a more premium character to the system. Large photography, delicate graphics, branded frames, patterns, and repeating elements are used for communication, making the visual language recognizable across different media.
For Elysee Dress, a logo system was developed for different usage formats: the main brand signature, compact versions, and a standalone monogram. The monogram is built on a combination of the letters E and D and is used as a separate graphic mark. For some media, it is placed in an oval frame, forming an additional recognizable identity element. The system allows adapting the mark to different scales — from packaging and labels to digital communications and social media design.
Additionally, we developed a branded graphics system: patterns, frames, decorative elements, and variable compositions with the logo and monogram. A concise botanical motif is used as one of the additional symbols, continuing the brand's soft and feminine aesthetic. All elements work as a unified system and allow creating diverse materials while maintaining Elysee Dress's recognizability. The corporate identity was applied to the brand's physical media. We designed bags, labels, gift certificates, business cards, inserts, ribbons, and other printed materials. The design is based on the brand's pink-milky palette, monogram, patterns, and delicate typography. As a result, packaging becomes an extension of Elysee Dress's visual image and forms a cohesive customer experience from selecting a look to receiving it.
