Social media
ONÉGAI is a network of premium men's beauty salons with locations in Moscow and Kazan. The concept combines barber services, manicure and pedicure, cosmetology, massage, SPA rituals, and other care services in one place. At the core of the brand are high service standards, privacy, aesthetics, and comfort. The visual image continues the idea of a new-format men's space: calm, modern, and premium, without the visual clichés typical of classic barbershops.
CSG's task was to create a cohesive corporate identity for ONÉGAI and develop a visual system that would match the brand's premium positioning. It was necessary to develop a logo and monogram, select color and font solutions, form identity elements, and adapt the system for various touchpoints — from printed materials and in-salon items to digital communications and social media.
At the core of ONÉGAI's identity are concise typography, a calm neutral palette, and graphics built on clean geometric forms. For the brand, the main logo and a standalone brand mark were developed. The mark is built on a fluid closed form and can be used separately from the name — in small formats, digital communication, navigation, and physical media. Muted gray-beige, graphite, and milky shades support the atmosphere of the space and create a feeling of restrained premium service.
We developed a scalable system that maintains brand recognition across different formats. It includes several logo and mark versions, brand typography, a color system, compositional principles, and additional graphic elements. The solutions were adapted for price lists, business cards, certificates, navigation, packaging, digital materials, and other touchpoints.
The corporate identity was applied to a system of printed and service materials for ONÉGAI. We designed business cards, price lists, gift certificates, envelopes, cards, bags, navigation materials, and other media. All elements are united by a common visual logic and continue the brand's atmosphere beyond the salon space.
Separately, we developed the design of ONÉGAI's social media presence and adapted the identity to the digital environment. The visual system allows combining brand image content, service information, special offers, and expert materials, maintaining a unified premium brand image across all communications.
