Social media
BRENOIRE is a premium menswear brand for the modern urban rhythm. The collections combine concise silhouettes, thoughtful fit, and versatility: pieces easily mix with each other and form a cohesive wardrobe. At the core of the brand are quiet confidence, attention to quality, and the aesthetics of a contemporary gentleman.
We had to create a cohesive brand image for BRENOIRE and carry it across all key touchpoints with the audience. We developed a brand platform, corporate identity, printed materials, and an online store, combining premium visual presentation with a convenient and clear online shopping system.
The brand is built on the idea of a conscious menswear wardrobe, where each piece remains relevant beyond short-term trends. We defined the positioning, character, and communication principles of BRENOIRE, focusing on quality, restraint, and a modern interpretation of classic masculine elegance.
BRENOIRE's identity is built on a combination of precise typography, an expressive monogram, and a noble natural palette. Deep green, cream, and neutral shades create a feeling of status without excessive showiness. The system was adapted for labels, bags, stickers, digital materials, and the online store.
At the research stage, we analyzed the premium menswear segment, audience behavior patterns, and visual techniques of international fashion brands. This helped us find a balance between classical aesthetics and modern digital presentation, as well as create a recognizable image that does not dissolve among similar minimalist brands.
We structured the online store around convenient selection and visual presentation of collections. The user can quickly navigate to the catalog, explore products, select a size, save favorite items, and place an order. Special attention was given to the mobile version, as a significant part of brand interaction happens via smartphone.
The interface design was developed in Figma, and the online store was built on the InSales platform. We created responsive catalog and product card pages, the homepage, collection sections, gift certificates, and service scenarios, preserving the BRENOIRE brand aesthetic across all devices.
FIGMA
INSALES
The online store was set up with catalog, filtering, product cards, cart, wishlist, checkout, and personal account. Necessary payment, logistics, and analytics tools were also connected. The system allows the brand team to manage assortment and orders, while customers can go through the entire journey from discovering the collection to purchase within a single interface.
