Creative Sight Group developed branding for ELLINIDA
Creative Sight Group has completed branding for ELLINIDA — a womenswear and swimwear brand with a distinctive aesthetic built around femininity, freedom and a resort lifestyle.The CSG team's task was to create a visual system that would help the brand stand out among fashion projects while maintaining a sense of lightness and naturalness. The identity was adapted for digital communications, social media, packaging, advertising materials and other customer touchpoints. This made it possible to form a cohesive visual image of the brand and prepare the foundation for further scaling of ELLINIDA.
The project continued the development of Creative Sight Group's fashion direction. The company works with clothing brands at various stages — from naming and strategy to online store design, packaging, content and promotion.
