CSG executives took part in negotiations on the development of the international franchise of the BRICS competition in China.
As part of the visit, meetings and negotiations were held with partners, during which the development of the international franchise, the holding of the national stage of the competition and further scaling of the project in BRICS countries were discussed. For Creative Sight Group, participation in the negotiations became a continuation of the comprehensive work on the project. The CSG team is responsible for shaping its visual and digital image, including branding, development of the official website and voting system, creation of national sections, marketing and communication support.International scaling requires maintaining a unified brand concept while simultaneously adapting it to the cultural specifics of each country. CSG's experience in branding and digital system development allows for the creation of a common project infrastructure within which independent national directions can develop.
