New chapter of the project: CSG developed branding and a website for "BRICS Russia"
After the completion of the international beauty pageant BRICS, the project received a new continuation — "BRICS Russia" was launched, the official national selection of Russian representatives for participation in the international competition of 2027 in India.Creative Sight Group developed the branding of the new direction and created a separate website for the project within the main digital ecosystem of the BRICS competition. The team's task was to maintain a connection with the international brand while simultaneously forming an independent, recognizable image of the Russian stage.
The visual concept was based on pink shades and a modern interpretation of the matryoshka — one of the most recognizable symbols of Russian culture. The traditional image was reimagined in a contemporary fashion aesthetic and became the central element of the "BRICS Russia" identity.
The CSG team developed a logo, color palette, typography, graphic elements and principles for digital communications design. The corporate identity was adapted for the website, social media, advertising materials, castings and further content support of the project.
For "BRICS Russia", a separate section was created within the official website of the international competition. The platform presents information about the project, selection stages, participation terms and news of the Russian direction. This solution made it possible to maintain a unified BRICS digital architecture while highlighting the national competition as an independent visual chapter.
The launch of "BRICS Russia" became the next stage in the development of the international project and a continuation of Creative Sight Group's comprehensive work, including branding, web development, content, marketing and digital support.
