CSG developed branding for the RENELI beauty salon in Barvikha
RENELI is a modern beauty salon for women and men, combining a wide range of services, high service standards and special attention to detail. The CSG team was tasked with creating a visual system that would match the premium positioning of the project while remaining versatile for different audiences.As part of the project, specialists developed a logo, brand typography, color palette and additional graphic elements. The visual concept was built on a combination of restraint, elegance and contemporary aesthetics without an overly feminine or distinctly masculine visual code.
RENELI's identity was adapted for key customer touchpoints: social media, printed materials, gift certificates, packaging, navigation and advertising materials. This made it possible to create a cohesive and recognizable image of the salon both in the digital environment and in the physical space.
The team paid special attention to the versatility of the corporate identity. The developed system allows for consistent design of services for women and men, seasonal offers, advertising campaigns and new communication materials.
The RENELI project continued the development of Creative Sight Group's beauty direction. The company creates branding for beauty salons, cosmetology clinics and beauty projects, combining positioning, visual identity and design of all touchpoints with the audience.
