Creative Sight Group provided full-scale support for the BRICS beauty pageant

Creative Sight Group has completed comprehensive digital support for the international beauty pageant BRICS, held in Kazan.

The work on the project included significantly more than creating individual advertising materials. The CSG team formed a unified system of visual and digital communications that accompanied the competition throughout all stages.

The agency's specialists participated in the development of branding, the official website and the online voting system. CSG was also responsible for social media management, content planning, publication design and digital communications design.

During the active program of the competition, the team worked in real-time event coverage mode. Materials were created and published directly from the venues, including participant meetings, official events, photoshoots, cultural program and the competition finale.

Special attention was paid to maintaining a unified visual language and information accuracy with a large number of events and participants. The Creative Sight Group team coordinated the work of design, development and marketing specialists. The comprehensive approach made it possible to ensure a cohesive digital presence of the competition and form a recognizable visual image of the international project.

The main title of the competition was awarded to Russia's representative Valentina Alekseeva, who became the first winner in the Miss category of the BRICS beauty pageant in the project's history. Previously, Valentina won the title of "Miss Russia — 2024" and made it to the top 12 of the international "Miss Universe" competition. Valentina Alekseeva's victory attracted significant attention from Russian and foreign media and became one of the most discussed events of the finale.