Creative Sight Group has completed the development of the MEXRUSSI online store.
Creative Sight Group has completed the development of an online store for the clothing brand MEXRUSSI.The objective of the project was to create a modern e-commerce platform that would continue the brand's visual language while ensuring convenient work with the catalog, products and orders.
The CSG team developed the site structure, user scenarios and design. Special attention was paid to the catalog, product cards, mobile version and checkout flow. The visual solution is built around the brand's products and does not overload the user with additional elements.
The online store was developed on the InSales platform. As part of the project, specialists configured the administrative section, product filtering, search, discount and promo code systems, payment solutions and order management tools. Analytics services were also connected and basic technical SEO optimization was performed.
The project continued the long-term collaboration between Creative Sight Group and MEXRUSSI. Previously, the agency's team participated in creating branding, branded materials, merch, prints and individual product elements.
The new site combined the brand's accumulated visual system with a full-fledged infrastructure for online sales.
