From branding to e-commerce: CSG continued the development of MEXRUSSI
Creative Sight Group continued its comprehensive work with the fashion brand MEXRUSSI.The collaboration began with the development of the brand's visual system. The CSG team worked on corporate identity, merch design, prints and graphic elements that could be used on clothing, packaging and advertising materials.
When creating the design, the specialists took into account not only the visual component, but also further production. The layouts were prepared taking into account application technologies, printing and use on various materials.
The next stage was the development of the MEXRUSSI online store. The new platform combined the catalog, online sales and the brand's visual content in one system.
The case demonstrates Creative Sight Group's approach to long-term development of fashion projects. Instead of creating separate unrelated solutions, the agency forms a unified brand ecosystem in which identity, product, packaging, communications and the website support each other.
