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Mesh'n'Flesh is a clothing brand built on sensuality, freedom of expression, and a bold visual code. The brand's aesthetic combines graphics and contrast: the softness of the orchid and the sharpness of the scorpion. Mesh'n'Flesh speaks to its audience confidently, provocatively, and beautifully.
Our task was to create a cohesive visual identity for Mesh'n'Flesh: from brand platform and corporate identity to packaging, printed materials, and website. It was important to convey the brand's character: sensual, bold, modern, and memorable. The identity had to work not only as a visual shell, but also as part of the product — enhancing its emotionality, recognizability, and fashion positioning.
At the brand platform stage, we formed the semantic foundation of Mesh'n'Flesh: a brand about sensuality and the freedom to stand out. The concept is built on the contrast of two images — the scorpion and the orchid. The scorpion conveys risk, strength, and attraction, while the orchid represents beauty, fragility, and seductive aesthetics.
For Mesh'n'Flesh, we developed a corporate identity: logo, visual elements, color palette, typography, and a graphic system for various media. The identity turned out to be expressive and fashion-oriented. It reflects the brand's character: boldness, sexuality, confidence, and an aesthetic that balances between softness and danger.
For Mesh'n'Flesh, we developed packaging and printed materials that extend the brand's visual system and enhance the purchase experience. Branded graphics, logo, symbols, and color solutions were adapted for packaging materials, labels, and additional printed elements. The packaging became part of the overall customer experience and supported the bold, sensual character of the brand.
For Mesh'n'Flesh, we developed a website on the InSales platform, preserving the brand's character in the digital environment: bold, sensual, and visually expressive. In the interface, we focused on the brand's atmosphere, large imagery, convenient navigation, and a clear catalog structure. The site functions as a full-fledged online store while maintaining the feel of a fashion space.
On the InSales platform, we implemented the catalog, product cards, cart, checkout, responsive version, and basic e-commerce logic. The platform allowed us to combine the brand's visual presentation with convenient management of products, orders, and site content.
FIGMA
INSALES
