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ENCELADE is a brand of feminine looks, working in the aesthetics of a premium product, where visual purity, trust in details, and a cohesive customer experience are important.
To strengthen ENCELADE's digital infrastructure and visual presentation: develop a website, provide technical support, create packaging design, and set up CRM marketing. It was important to maintain the brand's premium feel across all touchpoints: on the website, in packaging, and in post-purchase communication with customers.
For ENCELADE, we developed a website that became the brand's primary digital touchpoint with its audience. In the structure, we focused on clear navigation, neat product presentation, and visual delivery matching the brand's premium character. The site was designed as a full-fledged communication tool: with thoughtful page logic, a convenient user journey, and the ability for further development to meet the brand's marketing needs.
After the project launch, we continued to support the website: updating content, monitoring proper page functionality, and helping to quickly resolve technical issues.
In the packaging design, we focused on clean composition, neat graphics, and premium restraint. The packaging supports the brand's overall style, helps strengthen recognition, and makes the moment of order receipt more cohesive and aesthetic.
For the brand, we built CRM communication: we developed customer interaction scenarios, email structure, and the logic of repeated touchpoints after the first contact with the brand. CRM marketing helped strengthen the connection with the audience, maintain interest in the product, bring customers back for repeat purchases, and make the brand's communication more systematic.
For the ENCELADE project, the website was built on a Nuxt.js + WordPress stack. The frontend was developed on Nuxt.js, which allowed us to create a fast, responsive, and visually flexible interface. WordPress was used as the backend — for convenient management of content, pages, and site materials by the brand team.
FIGMA
NUXT.JS
WORDPRESS
